Alfie Wheatley

Adobe MAX

(identity, art direction)

(2023)

Ideation and art direction for Adobe MAX 2023’s identity. This system, designed for both the physical conference and its digital presence, needed to prioritize flexibility across numerous user journey touchpoints.

The theme for the 2023 conference was play. Exploring the theory of play, discovering a series of key components including rules and structures that facilitate interaction. This then informed the approach, leading us to create a library of shapes representing the limitless creative possibilities of Adobe’s Creative Cloud tools and MAX’s attendees.

Agency: BUCK, Anyways Creative

Adobe MAX banners hanging in the convention centre hall
Adobe MAX main stage with the animated MAX visuals
MAX posters on street signage
Shapes from the MAX visual system
MAX mural on the side of a building
Speaker lanyard badges
MAX event wristbands

(2023)

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