Alfie Wheatley

A campaign celebrating the character of independent businesses. Faire is a wholesale platform that simplifies how unique brands and retailers grow together – connecting over 100,000 brands with the largest network of independent retailers across the globe.

We developed an overarching creative concept tapping into the pride and independent spirit that fuels small businesses and enriches local communities. Then brought it to life in an OOH campaign centering the wide and wonderful range of unique perspectives within the Faire community.

Agency: Anyways Creative
Copy/strategy: Opening Line
Photography: Ollie Adegboye, Shana Jade Trajanoska, Will Nielsen
Graphic design: Kaam Kaaj