Alfie Wheatley

Levi’s

(identity, graphic design)

(2023)

Title card and graphics for Level up your Levi’s, a social campaign geared towards showing the public what you can make with old Levi’s denim fabric, from making bags, to stencilling.

The Level Up your Levi’s identity derived from the iconic Levi’s logo, using the graphic language and repurposing it in a clear and graphic way.

Agency: Anyways Creative

Embroidered STENCIL lettering on denim with a Level Up Your Levi’s banner

Two Levi’s 505 back patches on dark denim

Levi’s jeans with a hand-painted orange design across the back pockets

(2023)

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