Alfie Wheatley

Paul Smith’s Foundation

(event identity, creative)

(2022)

PSF Sessions is a series of workshops, talks and events co-run between Paul Smith’s Foundation (PSF) and Anyways Creative.
PSF was set up by Paul Smith to give advice and help to young people starting out their journey in the creative industries.

PSF Sessions London ran in February 2022 art directed by Anyways Creative, using mark-making and the graphic language of school workbooks/journals as inspiration. We worked in collaboration with Graphic Design studio Cha Chaan Teng to create an identity for this years sessions. It was my role ideate around the art direction and to apply the brand guidelines to create original content for the social media account to document the workshops on the day and provide quotes and advice taken from the sessions.

Agency: Anyways Creative
Graphic Design: Cha Chaan Teng
Photography: RedBrck

Paul Smith with PSF Sessions London attendees in front of the printed poster wall

“Creating Change” yellow hand-painted board with day 02 programme

“Creating Change” A-frame sign for the advice: show & tell session

PSF Sessions story: “Future vision” talk with Nate Agbetu and Ellen Turnill Montoya

PSF Sessions story: look out for conversation highlights on our feed

PSF Sessions story: introducing our panel of changemakers

PSF Guide: drawing exercises to get out of a creative rut

PSF Guide exercise 1: draw the object nearest to you

PSF Guide exercise 2: turn a household object into a drawing tool and draw a self portrait

(2022)

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